The Hyundai Equus Owner's Manual was a first ever digital owner's manual where users could learn everything about the features of the vehicle, schedule service appointments or find the closest dealer to them. This project was rolled out at the launch of the Apple iPad. Innocean partnered with Apple to supply iPads for every new Hyundai Equus to replace its paper owner's manual, another industry first. The Hyundai Equus Owner's Manual has been featured in Apple's App Best Practices presentations.
Leading digital design departments in many types of agencies from boutique design studios to large advertising agencies including Saatchi & Saatchi, Rubin Postaer & Associates, Innocean, Sapient, Hello Design, and Razorfish has been a specialty of Kelly.
He has been recognized for his work by many award shows including Cannes Lions, Communication Arts, Webby Awards, I.D. Magazine, One Show, How Design, ADDYs, FWAs, Creativity, and W3s.
When not working on projects with the Razorfish and Samsung team, Kelly has been an instructor at Art Center College of Design in Pasadena, CA with its Art Center at Night program. Teaching and mentoring students in several areas of digital creativity.
An innovative storyteller and creative leader, Kelly understands the intersection between conceptual thinking, technology and award-winning creative output. With proven experience in managing digital creative teams, he’s helped create useful and usable immersive digital experiences in all touch points of the digital ecosystem and beyond.